TREASURE, a global boy group that debuted on August 7, 2020, under YG ENTERTAINMENT swept up numerous rookie awards in 2021, earning the title of "monster rookie."

In 2024, they held their second Japan TOUR, "2024 TREASURE TOUR [REBOOT] IN JAPAN," across 16 shows in 8 venues across 7 cities, attracting a total of 300,000 attendees, surpassing the attendance of their first Japan tour. Furthermore, from July of the same year, they held the fan meeting "2024 TREASURE FAN MEETING ~WONDERLAND~," with 23 shows in 6 cities, attracting a total of 170,000 attendees—an unprecedented scale for a Korean boy group. Their cumulative attendance at solo concerts in Japan exceeded 1 million, solidifying their position as a highly popular "live-oriented" global boy group.

In 2025, he announced his third Japan TOUR, "TREASURE TOUR [PULSE ON] IN JAPAN." Each show quickly sold out, leading to additional performances, and the tour was held in 5 cities across Japan for a total of 15 shows. The tour finale took place at KYOCERA DOME OSAKA.

Since July 2026, they have been holding "TREASURE THE STAGE 2026 NEW WAV : IN JAPAN" with 17 performances in 7 cities nationwide. Their 4th MINI ALBUM "NEW WAV," released on June 1st, topped ORICON Weekly Album Ranking and ORICON Weekly Combined Album Ranking for June 15, 2026, as well as Billboard JAPAN's "Top Albums Sales" and "Hot Albums," achieving a quadruple crown in major music rankings in the week of its release.

Furthermore, the music video for their title track "IF I" surpassed 50 million views in just 6 days and 9 hours after its release, setting a new record for the fastest-growing music video in TREASURE history. It has now surpassed 120 million views and is generating significant buzz both domestically and internationally, attracting attention as a "live performance artist."